You might have the most innovative platform, the smartest AI, or the sleekest SaaS product—but if your PR game is off, you’re leaving opportunities on the table. We see it all the time: great tech, poor visibility.
Here’s the truth. Most early-stage and even well-funded tech brands make PR mistakes that could be avoided entirely by partnering with a proven public relations agency.
Mistake #1: Treating PR Like a One-Off Task
PR isn’t something you “check off” when you launch. If your media outreach only happens during product announcements or funding rounds, you’re missing out on long-term visibility. At Otter PR, we build momentum through consistent placements, thought leadership, and newsjacking strategies that keep your name in the conversation—every month.
Mistake #2: Leading With Features Instead of Stories
Your SaaS platform may have dozens of great features, but journalists aren’t looking for a user manual—they want a story. What problem are you solving? Who’s benefiting from your tech? Why does this matter right now? A seasoned public relations agency knows how to turn your specs into narratives that resonate with editors and audiences alike.
Mistake #3: Pitching Like a Robot
Here’s the fastest way to get ignored: cold-blasting the same pitch to 200 journalists. A strong publicist doesn’t spray and pray. They craft targeted, relevant angles and actually know the people they’re pitching to. That’s the difference Otter PR brings—relationships, not just email templates.
Mistake #4: Neglecting Crisis Communication
No tech company is immune to negative press. A data privacy issue, a leadership misstep, or even a poor product review can spiral quickly. Yet many brands wait until the heat is on to get serious about their reputation. A reliable public relations agency has crisis strategies in place before problems arise.
Mistake #5: Skipping the Founder’s Voice
In tech PR, your founder is often your most powerful brand asset. Otter PR helps elevate executives into thought leaders through podcasts, op-eds, and expert commentary.
If any of this sounds familiar—it’s time to fix it.
Book a strategy call with Otter PR today, the public relations agency trusted by tech innovators across Miami, New York City, and Los Angeles.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing public relation company, and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in Media relations, Crisis Communications, and Reputation Management.
